When Coty Inc. made major modifications to its central distribution center in Sanford, N.C., the company’s goal was to handle unit volume that had increased 135% in the last 5 years, accommodate the anticipated require-ments of new business, and improve its customer service to its distribution channels. The Coty line of fragrances, bath products, and personal care items sold through department stores, mass merchandisers, national drug chains, specialty retailers and, most recently, food outlets. The DC evolved from a paper based order-picking system to a computer directed order fulfillment solution that handles
4,900 SKUs and ships over 3,000 orders per day. Coty’s distribution methods changed from full-case shipping to retail distribution centers to split-case picking of individual orders for shipment either directly to stores or to retailer DCs. The consolidated store orders are sorted to an individual location
with a cross-docking technology.